Services we provide and why they are important.We have listed out the services that we offer at Unified Internet Services as a web designer and internet services company. First, in the "What" category, we give the definition as to what each service is. Then, in the "Why" category we tell why it is important to your website as a business owner. Once you are familiar with each service and their importance, go to our Pricing and Packages Page to continue through the easy steps of getting a quality, affordable website. What & WhyWhatWeb Design: Obviously this is the actual process of creating the website. It is what people will see when they enter you web address. WhyEvery business needs a website. Much of the world is moving into everything digital. When someone needs something, they go onto the internet and search for it. If you don't have a website, you are losing business. It is also a great way to improve your customer service because it makes your company available to answer questions and communicate with your customers 24/7! The list goes on. To your left on this page are 10 reasons your business needs a website. WhatDomain Search & Purchase: The Domain name is your web address. Like "www.unifiedinternetservices.com" is ours. It is what you give to the public so that they can find you on the internet. WhyBecause without it people can't find your website. WhatHosting: This is the space on the internet that you place your website. You have to rent this space, just like you would rent an office or storefront for your brick and mortar business. WhyAgain without this you have nowhere to place your website so that your customers can find it. WhatMaintenance and Updating: This is the process where your hire our company to update your website with the information that you provide on an ongoing basis and just making sure your site stays running smoothly. Just like a car needing maintenance from time to time. WhyNot in all cases but in most, your website is going to need to be updated with new and fresh content on a regular basis. Your business promotions, sales, news, and much more, needs to stay fresh so that customers keep coming back for more and buying from you! WhatSearch Engine Marketing (SEM): This is the process of advertising on the internet for your website. Including Pay Per Click (PPC), Site Analytics, and much more. WhyJust having a website is not always enough. You have to market that site and let people know that you are there. If someone searches for your category of business, how will they find you among the millions of sites out there. You Market it. You analyze your site to see where your visitors are coming from, how they found you, what ads they responded to, what keywords they used and then using that information to make changes in how you continue your marketing. WhatSearch Engine Optimization (SEO): The process of making your web pages search engine friendly. Including meta tag optimization, keyword placement, proper description tags, and such. WhyMost of your traffic needs to come from search engines like Google, Yahoo, and others. Again with millions of websites out there, we need to make sure that people are finding yours. Search engines use what is called spiders that search the web for new information. In order to rank high on the search engines list, you need to design the pages of your website so that it is as search engine friendly as you can. WhatBlog: A shorter term for a web log. Often updated more frequently than a regular web page. Can allow for feedback and comments from your clients that read the information you place in your company blog. WhyBlog's are important to your business because it creates a human quality that is sometimes lost in business. Your clients will see you as a person rather than just a business. Blog's are a great way to update your clients on a regular basis. And it allows for them to comment and give feedback which you can then use to improve your customer service and overall business model. If updating frequently sounds daunting, have us do it for you with our Updating Service. WhatForms & Scripting: A way to provide interaction with your customers instead of just having a static website that can only be viewed rather than being able to interact with it. WhyThis allows your customers to get an instant response. When they want to contact you, they can fill out a form and instantly receive a message that you have received their information and will contact them in a specified amount of time. Or they can sign up for your company newsletter. Having a list of emails of people that you can send promotions and specials to can really increase your bottom line. WhatFlash Design: A browser plug-in developed by Macromedia that displays animations and animated websites. Flash animations can be simple to very complex. Flash can be used for websites, logos, games, website introductions and more. WhyMuch of the animation that you see on websites is flash. It livens up the presentation of your site. Often used in the banners across the top of the homepage. WhatEmail Marketing: The process of using email to send promotions and specials to a list of clients that have expressed that they want to receive such contact from you as a business owner. WhyA great way to reach clients and increase sales. By setting a regular contact schedule, you can put your business in front of a highly targeted group of people that will often increase your sales on a continual basis. WhatSocial Media: A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction. WhyA great way to get in front of a large number of people and update them about your business which often leads to sales. We set up everything for you and can update your information on a continual basis. |
